What's your investment strategy?

people say "diversify" and what they usually mean is "put your money in Industry A, Industry B, and Industry C."

my perspective is you should allocate resources for short-term vs long-term growth. and you should broaden "investment" to include personal as well as asset-based decisions.

short term investments


  • teeth straightening / laser cleaning

  • personal trainer / diet plan / routine checkups

  • books. lots of books

  • more ideas here


  • create content about products and services you love, then link to them with affiliate codes

  • open an "endpoint" to your expertise, via high leverage consulting or paid public speaking

  • cut costs at your existing money-making machines. within 30 days of acquiring Lobiloo we grew profits 39% by canceling 3 SaaS tools and replacing their functions with a few scripts

  • list a home on Airbnb (if you live somewhere full time, consider signing a 2nd lease and renting it 24/7)

  • build an online course or two and a paid community to monetize books you've read and skills you've developed

long term investments



  • auto deposit cash in roboadvisors (e.g. Betterment, Wealthfront), REIT (e.g. Fundrise), or self-directed CRE (e.g. Lex)

  • do not angel invest (i've made several but it's for learning, not earning)

  • buy land or foreclosed homes

  • automate operations at your companies so you can build more of them

  • parlay thought leadership from courses and apps and speaking gigs into higher paid opportunities

on passive income

the opening statement of Kadavy's short "10 Passive Income Ideas" offers the best "passive income" definition i've found: 

Some people misunderstand passive income. They think it means you earn money without working. What it really means is that you shift the moment when you provide value to a time when you aren't working.

taking this a step further, truly passive income is achieved by acquiring a project that returns passive income for the founder/maker. startup costs like spinning up a website, creating content, experimenting with marketing channels, and finding an audience become their problem, and you get it all for free.

in this sense you're simply paying for revenue, in advance. so long as the project doesn't tank, it's quite literally free money after paying back the principal. i did this recently, buying an affiliate account that grosses ~$13,000 per year and requires zero maintenance. i paid for the revenue up front, using leverage (financing), and within 3 weeks i was cash flow positive.

cash is King

this is something accountants get right. all the planning and strategy and spreadsheets and coding chops in the world won't help if you can't pay rent and eat steak.

the short term (asset) tactics above are designed to achieve your monthly burn (lifestyle) requirements, and the personal short term investments will help you achieve peak performance with which to develop long-term assets.

good luck!